Rebecca Black

Rebecca Black planned to release the music video for her newest song, My Moment, tonight around 8 PM EST on her YouTube channel, but it appears the song has leaked online about three hours ahead of schedule (you can watch it below). In it we see exactly what we were told we'd see, which was Rebecca telling all the haters to leave her alone because the Friday video actually made her a success, and that she doesn't have any time to pay attention to them anymore because she's too busy living the luxurious life of having people put makeup on her face and blowing bubbles on a vacant street corner. It looks like she's pretty pleased with herself, this Rebecca Black, which I guess is fine. And after all, who wouldn't enjoy putting on a red dress and arriving to a theater and being attacked by paparazzi, all of whom you've actually become pretty friendly with because they're all relatives of the video's director and best boy?

Saskia de Brauw

PRO: In the grand old days of the modeling industry, legendary model-masters used to elegantly but unabashedly set the booking terms to the clients as to the market value of their models. The tradition lives on at DNA, the single most consistent and selective NY boutique operation of the last five years. By obsessively nursing their high-end relationships with Conde Nast and a small circle of the industry's most powerful photographers, DNA is every inch as elite and successful as they want to be. This is great news for those lucky new models like Ali Michael that they take on. A new model scouted by DNA might want to feel privileged at being selected because the track records of Natalia Vodianova and Doutzen Krous are inspirational indicators of where excellent management can take a girl. The lifetime dream of the Bonnouvriers to host the chicest agency in NY has indeed come true in all its manifestations. Legendary supermodels + impeccable management of established girls + a steady upflow of blue chip new faces = stability and security, which is a coveted thing for a boutique to gain.
CON: Thinking multi-media, movies, music? DNA is probably not the best place to pursue that agenda. DNA is a high fashion ship and sails defiantly in that one direction, whatever the industry trends to the contrary. High fashion isn't what it used to be (maybe that's why it's high fashion) and the massive incursion of celebrities onto the fragrance and cosmetic contract market means it's the Natalia's and Doutzen's that are DNA's bread and butter revenue babes.
SCOUTING CALL: The red hot results speak for themselves. DNA can clearly market a new model to the best of the best. If you see yourself as being an ultra exclusive Vogue girl, a Calvin Klein face or a couture catwalker then this is the NY destination for you.

Anais Pouliot

PRO: It's a testament to the power of a dedicated scouting eye and dedicated, disciplined management to watch how Trump has positioned itself as a stable and valid company. The longevity of Lisa Cant speaks of this, as does the impeccable booking stretch of Hye Park as well as the rise of newcomer Ashley Smith. Most importantly is the loyalty that the managers at this agency has inspired and that is very important for a girl looking for representation to consider. It's very clear that Trump is completely dedicated to carving the best career possible for the girls they sign. If what you're looking for is that totally focused and devoted manager, at an agency that will give you maximum attention as well as space to grow, then Trump will be a top choice for you.
CON: It's getting mighty crowded in the NY field and the turnover on new girls in the editorial market is reaching a cruel crescendo. The challenge then is to steady Trump's recently flush hand and keep the Lisa's and Hye's running at full momentum a year from now. Luckily via The Apprentice TV show, the uber-branding of the Donald Trump empire should mean all those Baby Ambers' in the Mid-West will now know what Trump means. And this is an agency it would not be advised to bet against.
SCOUTING CALL: Signing here gives you the advantage of boutique management, mixed with a savvy that will surprise you coming from an agency this new. The Trump crew has worked hard to make their mark and they are hungry for the inspiring new talent that could provide that firework. Besides, you might get to meet the legendary Donald.

Marilyn

PRO: Whatever was missing from the Marilyn formula in the past has been more than amply filled since the installment of Chris Gay at the head of this agency. Marilyn has always been a pristine name on the New York scene, marked by an integrity and consistency when it came to the ideal of careful management. What has been shrewdly executed recently has been the harnessing of Marilyn's long standing power as a scouting force with a new drive to maximize those prized finds onto the editorial, campaign and contract market. Want proof? Look at the disproportionate bounty of beauty contracts that have landed at Marilyn. To name check, there is Arlenis (Lancome), as well as Liu Wen and Constance for Estee Lauder. Add to that windfall the presence of a bonafide modeling star like VS icon Adriana Lima as well as breakthrough editorial forces like Eniko and Lindsey Wixson and what you have is one of the most diverse, vibrant and concise modeling boards in the industry. This is the core value Marilyn offers as a management company to mother agencies puzzled as to where to put their girls on the New York chess-board. A lot of agencies can log the cool magazines and the high visibility shows on those newcomers...but to pile up the contracts and thus the six-figure revenues on a girl? That feat puts Mr Gay quite clearly in the big boys club of the industry.
CON: Given the fact that Marilyn is running at a near all time high , a detractor would have a very hard time finding fault lines in the foundation of this company. Deeply talented scouting married to passionate and innovative management backed by a team of experienced and driven agents make for a dream formula. Super-edge may not be Marilyn's calling card right this minute but surely Brooklyn Decker and Emanuela de Paula are not complaining. The multi-million dollar question then is, can Marilyn surge to be a Top 3 proposition on the New York market? The potential is crackling for that to happen and frankly this feat requires outflanking all the nearby competition by emerging as a first choice agency for those new girls on the mother agency level seeking to avoid being tied into a big brand network. Which then prompts us to refer back to that contract management quotient that makes Marilyn the shrewd move for a New York placement on a very beautiful girl.
SCOUTING CALL: They're honest, loyal and squeaky clean at Marilyn. Now factor in that ability to seriously amplify a girl's income earning potential and what you have an agency set to upgrade to an even higher level of effectivity.