Marilyn

PRO: Whatever was missing from the Marilyn formula in the past has been more than amply filled since the installment of Chris Gay at the head of this agency. Marilyn has always been a pristine name on the New York scene, marked by an integrity and consistency when it came to the ideal of careful management. What has been shrewdly executed recently has been the harnessing of Marilyn's long standing power as a scouting force with a new drive to maximize those prized finds onto the editorial, campaign and contract market. Want proof? Look at the disproportionate bounty of beauty contracts that have landed at Marilyn. To name check, there is Arlenis (Lancome), as well as Liu Wen and Constance for Estee Lauder. Add to that windfall the presence of a bonafide modeling star like VS icon Adriana Lima as well as breakthrough editorial forces like Eniko and Lindsey Wixson and what you have is one of the most diverse, vibrant and concise modeling boards in the industry. This is the core value Marilyn offers as a management company to mother agencies puzzled as to where to put their girls on the New York chess-board. A lot of agencies can log the cool magazines and the high visibility shows on those newcomers...but to pile up the contracts and thus the six-figure revenues on a girl? That feat puts Mr Gay quite clearly in the big boys club of the industry.
CON: Given the fact that Marilyn is running at a near all time high , a detractor would have a very hard time finding fault lines in the foundation of this company. Deeply talented scouting married to passionate and innovative management backed by a team of experienced and driven agents make for a dream formula. Super-edge may not be Marilyn's calling card right this minute but surely Brooklyn Decker and Emanuela de Paula are not complaining. The multi-million dollar question then is, can Marilyn surge to be a Top 3 proposition on the New York market? The potential is crackling for that to happen and frankly this feat requires outflanking all the nearby competition by emerging as a first choice agency for those new girls on the mother agency level seeking to avoid being tied into a big brand network. Which then prompts us to refer back to that contract management quotient that makes Marilyn the shrewd move for a New York placement on a very beautiful girl.
SCOUTING CALL: They're honest, loyal and squeaky clean at Marilyn. Now factor in that ability to seriously amplify a girl's income earning potential and what you have an agency set to upgrade to an even higher level of effectivity.